The Scream Booth

When The American Heart Association launched the “Be Well” pillar of their Healthy For Good campaign, we knew we had to come up with something fun, engaging and…loud to introduce it to their followers. So we created The Scream Booth, a place where you can #LetYourStressGo.

The Experience

This is an approximation of what you’d experience in the booth. A calming digital assistant walks you through the process: First, you identify your stress, then you take a few deep breaths and let it all go with a scream. And for our fans at home, we created a digital version that you can try here.